Our resource library is your central location for the latest promotion research and insight.

Identifying Promotion Metrics that Drive Future Success

Capita will discuss the results of a survey to PMA members and selected brands and agencies, which discovers the most important performance metrics to today's top marketers  and what benchmarks are most useful for comparing results. Capita will then evaluate the latest tools and technologies to interpret data and develop applicable takeaways, even when comparing different promotion types and budgets. 

Webinar: Creating Brand Advocates with Integrated Digital Promotions

Discover how to ignite viral peer to peer marketing using the latest digital promotion strategies. Learn what types of promotions and prizes receive the best consumer response, cost cutting techniques, mobile strategies that increase participation and proven social media tactics to amplify your campaign.