Capita Blog

Promotions Get You Followers, but Social Media Customer Service Keeps Them

Tyler — Tue, 23 Aug 2011 17:08:23 GMT

We talk a lot on here about the power of social media sweepstakes, instant wins, and contests for gathering followers, but just as important is making sure you follow up post-promotion with the activities

Facebook Promotions: Living in vs. Building on

Tyler — Thu, 18 Aug 2011 16:48:24 GMT

Over at Copyblogger, Sonia Simone wrote a fascinating post on digital sharecropping . In it, she describes how important it is to build your brand equity on your pieces of digital real estate (i.e., your blog

6 Ways to Ensure Promotion Success

Tyler — Thu, 28 Jul 2011 17:15:03 GMT

Last week we talked about the purchase-influencing and brand-enhancing benefits of promotions—as promised, we now bring you some advice on how to run a fantastic promotion that will put you in a great position

Increase Company Revenues or Build Brand Awareness? Sweepstakes do Both, Survey Says

Tyler — Thu, 21 Jul 2011 22:24:20 GMT

Marketers are always trying to determine how exactly their activities influence their brand, and ultimately, purchases made. Which activities are driving the most decisions, and which are merely idling by?

Mobile Promotions Becoming an Avenue for Action

SuperUser Account — Wed, 29 Jun 2011 00:09:31 GMT

While digital marketing as a broad category is growing wildly, it is the mobile space that is really gaining steam in delivering results to the bottom line. Mediapost highlights local digital marketing in 2010

New Blog Series: You Can’t Make This Stuff Up- From CEO Charlie

Kelly L. — Fri, 13 May 2011 11:20:42 GMT

Capita is starting a new blog series to just rant about crazy/funny everyday business situations. Feel free to post your own. You can’t make this stuff up! More than half the lifeguards in Newport Beach,

Instant wins + facebook + cost-saving automation = Promotion Success

SuperUser Account — Tue, 10 May 2011 16:56:38 GMT

Of all promotion types, instant wins receive the highest participation rate. Who doesn't love the instant gratification of winning prizes on the spot? We asked, what if we could combine the viral power of

Great Charts: How Consumers Make Purchasing Decisions

Kelly L. — Fri, 02 Jul 2010 09:03:36 GMT

These charts from eMarketer share research findings about top sources influencing purchasing decisions among consumers. Top results across all charts overwhelmingly name word of mouth mediums as the top factor

Download Capita’s Webinar: Creating Brand Advocates with Integrated Digital Promotions

Kelly L. — Thu, 10 Jun 2010 10:10:43 GMT

Download a copy of this digital promotion webinar presentation featuring: Capita's VP of Sales & Marketing, Christian Mouritzen Hipcricket's Chief Marketing Officer, Jeff Hasen Ventura

Our Favorite Viral Videos from Toyota and Volkswagen

Kelly L. — Thu, 03 Jun 2010 08:45:40 GMT

Toyota recently released a great “Swagger Wagon” viral video that reaches far beyond their “Where my mother fathers at?” demographic. With suburbia family life personified in a hip hop single, even younger

IBM Finds Sales Leads by Listening to Online Conversation

Kelly L. — Wed, 05 May 2010 09:10:42 GMT

Recently eMarketer published an interview with Ed Lindle II who manages web assets for the IBM.com sales channel. In the article, Lindle shared how IBM discovers millions of dollars worth of sales leads by

Capita Launches Instant Win Promotion for SKITTLES® & STARBURST®

Kelly L. — Tue, 04 May 2010 08:54:24 GMT

Check out this instant win promotion Capita recently launched for SKITTLES® and STARBURST® . The Hunt For Gold promotion offers participants the chance to win $10,000 and over a million other prizes with

Capita to Host Webinar for Promotion Marketing Association

Kelly L. — Tue, 27 Apr 2010 17:17:46 GMT

Creating Brand Advocates With Integrated Digital Promotions While many brands share a long history of lucrative promotions, very few leverage their attentive participants to create brand advocates. Discover

How Mobile Internet Users Spend Their Time

Kelly L. — Mon, 26 Apr 2010 12:35:51 GMT

Where do mobile Internet Users spend the most time? Drum roll please: Social Media. It’s not a surprise social media sites and apps account for nearly 60 percent of time spent. However, it is interesting

New Chart: Media Sources Used to Help with Purchasing Decisions

Kelly L. — Wed, 21 Apr 2010 10:21:44 GMT

This chart reveals how consumers research their purchasing decisions. As expected, 4 of the top 5 are user-generated sources. Source: www.emarketer.com Contact Capita for help with your next

A Sight To See! 3D Holographic Illusion

Kelly L. — Wed, 21 Apr 2010 08:56:08 GMT

Captivating a tradeshow floor just became easier for early adopters of this 3D holographic illusion. Developed by a company called RealFiction, the Dreamoc displays virtual 3D film over a real Coca Cola bottle.

How to Ignite Brand Advocates

Kelly L. — Tue, 20 Apr 2010 09:57:06 GMT

According to Forrester Research, 94 percent of consumers trust word of mouth and 84 percent of business buyers report word of mouth is the primary influencer of purchasing decisions. Discover a few tactics that

Mobile Augmented Reality

Kelly L. — Fri, 09 Apr 2010 11:32:10 GMT

Augmented reality seems to be flooding the mobile space, overlapping camera views with useful digital information for users. Here are a few interesting apps we’ve discovered recently to spice up your reality!

A 2-Year-Old Uses iPad For the First Time

Kelly L. — Wed, 07 Apr 2010 09:47:20 GMT

If Apple prides themselves on intuitive navigation and ease of use, a toddler just proved their point. Watch this fascinating video as a 2-year-old picks up an iPad and seems to effortlessly jump right in!

Capita to Speak at NAB 2010

Kelly L. — Wed, 07 Apr 2010 09:39:23 GMT

Capita’s Senior Project Manager Sue Vranich is scheduled to speak at the NAB (National Association of Broadcasters) Conference on Monday, April 12th to discuss integrating mobile and digital campaigns. The