You may not have heard of Capita, but you've seen our work. Capita is the engine of digital, social and mobile promotions, flawlessly executing the technology behind promotions for the nation's most well-known brands. Capita has created hundreds of promotions for elite clients like MARS, Kellogg, Kraft, Disney, Walmart, Motorola, the NFL, American Idol and more. With 11 years of promotion experience, we've handled promotions with up to 4,000 registrations per second and awarded millions in cash and prizes. We also play nice with your agencies, bringing their promotion strategies to life.
Oscar Mayer: Sing the Jingle
Oscar Mayer® partnered with American Idol® for the Sing the Jingle promotion, which invited contestants to sing their rendition of the Oscar Mayer Wiener jingle or the Spanish version of the hot dog jingle. Contestants could submit their entries online or at "Wienermobile" events for the chance to win a trip to the American Idol finale. The contest received over 30,000 video submissions and over 300,000 participants voted by the campaign's end. The promotion also encourage product sales by requiring the entry of a UPC code from over 250 million speciality marketed packages to participate in the Instant Win Game. Agency Credit: Ogilvy Chicago
- Capita developed multilingual website, including secure registration and login process, online instant win system and mobile voting component.
- Created online judging tool for judges to access the videos from a secure extranet and rate each video based on a certain set of criteria.
- Managed video submissions of tens of thousands contestants and digitized videos submitted at "Wienermobile" events.
Kraft - Oreo & Milk Jingle
Capita worked with Razorfish to create the Oreo & Milk Jingle Contest and Instant Win promotion. Consumers registered on the site (using the NabiscoWorld.com registration process) and used UPCs to place a vote for their favorite contestant. Voting also allowed consumers to participate in an instant win game where they could win cash and prizes and enter a final random drawing. The promotion recieved up to 24,000 players per week. Capita’s was responsible for the technical design, build, test and implementation of the website, as well as:
- Registration Process – includes “bad” word editor and security code to reduce risk of automated entries
- Login – includes forgot password
- Instant Win contest – game code validation, determine if winner or not, compliance with official rules regarding entry limits, winner limits, etc.
- SSL encryption – ensures secure transmission of all sensitive customer data (e.g., email address)
- Code History – list of all game codes entered and the outcome (win/lose)
- Screening, Approval and Judging Tool: provides an easy-to-use interface where authorized users can view and approve a list of non-screened/non-judged videos.
Kraft - Spiderman Online Instant Win Game
This promotion was an Instant Win Game, which allowed consumers to register online to determine if they won. Consumers who received a "Winner" message downloaded and printed a validation form to claim their prize. The win and lose messages included a unique authorization code which was stored in the database. Capita built the overall site, the HTML, and incorporated the Flash. Capita was responsible for the entire micro site from Registration/Login through the Instant Win results and prize claim form/page.
Over the past 10 years, Capita has developed over 100 promotions for over 30 MARS brands. Through each promotion, Capita has helped MARS collect CRM data to build better insight into the types of messages and communication channels that increase brand loyalty and repeat purchase based on individual profiles and preferences.
The latest two promotions were for theSTARBURST® and SKITTLES® brands: Shrek the Third and Text Thru Time. Both are very engaging and interactive Instant Win Games and Sweepstakes with cash and prizes totaling over half a million dollars. The promotions feature a loyalty program componenet where users can create an account, play games, purchase items with their “points” and keep track of “points”and prizes they have won. The promotions also features viral marketing components, such as Cards.Specifically for Text Thru Time, users can upload a picture and customize the looks (hair, eyes, beard, etc.) of their eCard before sending. The Text Thru Time promotion received over 1.2 million entries with almost 50 percent from mobile contestants. Agency Credit: G2 New York
"I worked very closely with Capita on the STARBURST and SKITTLES "Text Thru Time" promotion in 2007 and was very impressed...the Capita team were great to work with - they are knowledgeable, trustworthy and true team players. " - Marni Seidel, MARS Brand Manager
Instant Win Game - Match & Win - Starburst® Chillin' for a Million
Under the wrapper unique code promotion where customers go online, enter their wrapper code and “win” one-half of a prize piece (5 possible prize pieces). With each subsequent valid code entry, participants collect and match prizes pieces to win. The promotional site is interactive, with Flash animated eCards with different singing penguins. A total of $1,000,000 is given away in cash and prizes. The site also uses SSL to ensure the secure transmission of customer information over the Internet.
Online & Mobile Instant Win Game - Starburst® More Juice
Under the wrapper unique codes for online and SMS instant win games with winner/try again responses communicated via the same channel as entry. Drives customers to the web to claim prize and to capture personal information and opt-ins for future communication. The successful campaign lead to a 3-fold increase in entries and 2.5 times increase in unique users. Agency Credit: Grey Interactive.
Online & Mobile Instant Win Promotion - CIBA Vision
Capita developed the online and mobile components of this instant win promotion for Ciba Vision. Users entered unique game codes online or via text to participate. For the mobile components, Capita developed the logic to validate the code and determine if the customer is a “winner” and respond with the correlating text message. Capita also developed the database to capture cell phone numbers, entered game code(s) and the outcome of each entry. For the promotion website, Capita developed the website, instant win functionality and the prize claim components.The site also included security features such as age verification, a “bad” word editor, welcome email, and security code to reduce risk of automated entries.
Milk-Bone - Make Your Dog Famous
Offline and online sweepstakes contest where users submit their favorite dog picture for review. Site visitors would then vote online for the best dog picture to be used on future packaging. All participants were entered into the sweepstakes.
Agency Credit: WDDG
KRAFT - A Taste of Gospel
The 3rd annual KRAFT contest was designed from the ground up in-house by Capita. Users download an entry form and submit it along with a video of that user’s song entry. Users can vote online on the best performance, can sign up to receive future vote reminders, and can send the contest information to friends.
Skittles Star Wars Hunt for Grievous
Instant win under-the-wrapper promotion with an online instant win game based on unique codes validated by the technical solution. Leverages sponsorship of the latest Starwars Movie into integrated campaign. Agency Credit: Grey Interactive
Snickers Hungriest Player
Online NFL promotion with weekly voting and sweepstakes prizes for selecting the hungriest Monday Night Football player announced via John Madden’s Horse Trailer. The users could select among 11 players and one wild card changing every week with weekly grand prizes of Super Bowl and Pro Bowl tickets. Agency Credit: DraftFCB