Microsites are the ideal solution for jump starting a marketing campaign, launching a new product or otherwise building or promoting a brand online. Microsites have become a preferred medium of choice for organizations looking looking to develop and experiment with website promotions online.
The advantages of microsites are clear:
- Focus site visitors towards taking specific action, like entering a contest or joining a newsletter. By presenting a limited series of calls to action to the visitor, the chance for a conversion event taking place increases.
- Clearly separate corporate content and news from promotion events and advertising by deploying a microsite.
- Be fun and creative.
- Great microsites can go viral
- Dovetail perfectly with other marketing channels, funnel traffic and customer interaction through the microsite, making it easy to track core performance metrics and ROI, while eliminating the overhead associated with processing customer inquiries.
Using Capita’s microsite development process and enterprise marketing management capabilities, a successful microsite and web promotion is easily in reach.