Developed by marketers for marketers, Capita's EM² Enterprise Marketing Management software offers a streamlined platform to track customer data, identify behavior and preferences, launch personalized campaigns and monitor performance analytics.

EM² clients maximize their marketing dollars by:

• Collecting and managing customer data and preferences in a centralized, cross-brand database, while maintaining brand autonomy.
• Personalizing value-add communication and multi-channel campaigns to increase brand loyalty and revenue impact.
• Empowering customers with self managed opt-in preferences via universal registration system, while complying with CAN-Spam requirements.
• Improving campaign performance tracking to increase marketing cost efficiencies.
• Managing cross-department activity with the marketing calendar, complete with campaign schedules and history drill-down.

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Contact Capita to increase your marketing effectiveness and cost efficiencies at 949.260.3003 or sales@capita.com.