Features

Universal Registration/Single Sign-On

Once a customer registers on brand website, they can use their login and password on all other websites owned by the client. EM² clients can also use this feature to track customer behavior for online up-selling and cross-brand selling.

Flexible Forms Builder

Create custom forms in an instant with EM²'s flexible Forms Builder. Simply upload a custom design skin or select a template from the EM² library, add registration fields (including demographic data, personal preference questions and opt-in/subscription preferences),  and then insert the finished form into a website, social media network or mobile site.

Dynamic Centralized Database

EM²'s Dynamic Database automatically updates with new or modified fields from surveys or registration forms from each unique campaign. This provides flexibility for marketers to collect campaign specific fields while maintaining universal CRM data.

Dynamic Data Collector

Each time a user logs into the universal registration system, the Dynamic Data Collector captures web activity and presents prioritized questions depending on which brand or website they came from, what questions they've already answered and existing profile information. For example, a profile identifying a consumer has a golden lab may be asked, "How old is your dog?" Then EM2 can initiate personalized marketing communication relevant to that dog's age and breed .

Promotions Builder

Capita's Promotion Builder saves clients 25-40% of time and cost with customizable tools to create online promotions. This highly secure platform improves quality and cost efficiencies through standardization and reuse, while managing risk with automated rules and prize monitoring. View features.

Communication List Generator

The Communication List Generator allows marketers to drill into the details of the Dynamic Database to generate targeted email and SMS lists for personalized communications and marketing campaign automation.

Campaign Communications Manager

Leverage personalized customer data to craft and schedule custom campaigns. This marketing management system can designate controls for the amount of contacts a customer can receive in a specified timeframe using the Marketing Saturation Manager. Furthermore, EM² users can prioritize what message types and brands take precedence.

Marketing Calendar

Monitor scheduled EM² activities and import other marketing campaigns, including in-store promotions, events and advertisements. Then view campaign activities at enterprise, division, or brand levels to leverage campaign momentum across various departments.

Marketing & Campaign Analytics

The Marketing & Campaign Analytics engine allows marketers to monitor online marketing analytics alongside costs and sales impact, by integrating with other business systems, such as eCommerce, sales tracking and marketing budgets.

Contact Capita to increase your marketing effectiveness and cost efficiencies with EM² at 949.260.3003 or sales@capita.com.