Aug
23
2011
Posted by Tyler
We talk a lot on here about the power of social media sweepstakes, instant wins, and contests for gathering followers, but just as important is making sure you follow up post-promotion with the activities
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Aug
18
2011
Posted by Tyler
Over at Copyblogger, Sonia Simone wrote a fascinating post on digital sharecropping . In it, she describes how important it is to build your brand equity on your pieces of digital real estate (i.e., your blog
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Jul
28
2011
Posted by Tyler
Last week we talked about the purchase-influencing and brand-enhancing benefits of promotions—as promised, we now bring you some advice on how to run a fantastic promotion that will put you in a great position
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Jul
21
2011
Posted by Tyler
Marketers are always trying to determine how exactly their activities influence their brand, and ultimately, purchases made. Which activities are driving the most decisions, and which are merely idling by?
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Jun
29
2011
Posted by SuperUser Account
While digital marketing as a broad category is growing wildly, it is the mobile space that is really gaining steam in delivering results to the bottom line. Mediapost highlights local digital marketing in 2010
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May
13
2011
Posted by Kelly L.
Capita is starting a new blog series to just rant about crazy/funny everyday business situations. Feel free to post your own. You can’t make this stuff up! More than half the lifeguards in Newport Beach,
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May
10
2011
Posted by SuperUser Account
Of all promotion types, instant wins receive the highest participation rate. Who doesn't love the instant gratification of winning prizes on the spot? We asked, what if we could combine the viral power of
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Jul
02
2010
Posted by Kelly L.
These charts from eMarketer share research findings about top sources influencing purchasing decisions among consumers. Top results across all charts overwhelmingly name word of mouth mediums as the top factor
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Jun
10
2010
Posted by Kelly L.
Download a copy of this digital promotion webinar presentation featuring: Capita's VP of Sales & Marketing, Christian Mouritzen Hipcricket's Chief Marketing Officer, Jeff Hasen Ventura
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Jun
03
2010
Posted by Kelly L.
Toyota recently released a great “Swagger Wagon” viral video that reaches far beyond their “Where my mother fathers at?” demographic. With suburbia family life personified in a hip hop single, even younger
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