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Capita Blog

Aug
23
2011

Promotions Get You Followers, but Social Media Customer Service Keeps Them

We talk a lot on here about the power of social media sweepstakes, instant wins, and contests for gathering followers, but just as important is making sure you follow up post-promotion with the activities (Read more...)

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Aug
18
2011

Facebook Promotions: Living in vs. Building on

Over at Copyblogger, Sonia Simone wrote a fascinating post on digital sharecropping . In it, she describes how important it is to build your brand equity on your pieces of digital real estate (i.e., your blog (Read more...)

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Jul
28
2011

6 Ways to Ensure Promotion Success

Last week we talked about the purchase-influencing and brand-enhancing benefits of promotions—as promised, we now bring you some advice on how to run a fantastic promotion that will put you in a great position (Read more...)

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Jul
21
2011

Increase Company Revenues or Build Brand Awareness? Sweepstakes do Both, Survey Says

Marketers are always trying to determine how exactly their activities influence their brand, and ultimately, purchases made. Which activities are driving the most decisions, and which are merely idling by? (Read more...)

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Jun
29
2011

Mobile Promotions Becoming an Avenue for Action

While digital marketing as a broad category is growing wildly, it is the mobile space that is really gaining steam in delivering results to the bottom line. Mediapost highlights local digital marketing in 2010 (Read more...)

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May
13
2011

New Blog Series: You Can’t Make This Stuff Up- From CEO Charlie

Capita is starting a new blog series to just rant about crazy/funny everyday business situations. Feel free to post your own. You can’t make this stuff up! More than half the lifeguards in Newport Beach, (Read more...)

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May
10
2011

Instant wins + facebook + cost-saving automation = Promotion Success

Of all promotion types, instant wins receive the highest participation rate. Who doesn't love the instant gratification of winning prizes on the spot? We asked, what if we could combine the viral power of (Read more...)

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Jul
02
2010

Great Charts: How Consumers Make Purchasing Decisions

These charts from eMarketer share research findings about top sources influencing purchasing decisions among consumers. Top results across all charts overwhelmingly name word of mouth mediums as the top factor (Read more...)

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Jun
10
2010

Download Capita’s Webinar: Creating Brand Advocates with Integrated Digital Promotions

Download a copy of this digital promotion webinar presentation featuring: Capita's VP of Sales & Marketing, Christian Mouritzen Hipcricket's Chief Marketing Officer, Jeff Hasen Ventura (Read more...)

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Jun
03
2010

Our Favorite Viral Videos from Toyota and Volkswagen

Toyota recently released a great “Swagger Wagon” viral video that reaches far beyond their “Where my mother fathers at?” demographic. With suburbia family life personified in a hip hop single, even younger (Read more...)

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