Jul
02
2010
Posted by Kelly L.
These charts from eMarketer share research findings about top sources influencing purchasing decisions among consumers. Top results across all charts overwhelmingly name word of mouth mediums as the top factor
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Jun
10
2010
Posted by Kelly L.
Download a copy of this digital promotion webinar presentation featuring: Capita's VP of Sales & Marketing, Christian Mouritzen Hipcricket's Chief Marketing Officer, Jeff Hasen Ventura
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Jun
03
2010
Posted by Kelly L.
Toyota recently released a great “Swagger Wagon” viral video that reaches far beyond their “Where my mother fathers at?” demographic. With suburbia family life personified in a hip hop single, even younger
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May
05
2010
Posted by Kelly L.
Recently eMarketer published an interview with Ed Lindle II who manages web assets for the IBM.com sales channel. In the article, Lindle shared how IBM discovers millions of dollars worth of sales leads by
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May
04
2010
Posted by Kelly L.
Check out this instant win promotion Capita recently launched for SKITTLES® and STARBURST® . The Hunt For Gold promotion offers participants the chance to win $10,000 and over a million other prizes with
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Apr
27
2010
Posted by Kelly L.
Creating Brand Advocates With Integrated Digital Promotions While many brands share a long history of lucrative promotions, very few leverage their attentive participants to create brand advocates. Discover
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Apr
26
2010
Posted by Kelly L.
Where do mobile Internet Users spend the most time? Drum roll please: Social Media. It’s not a surprise social media sites and apps account for nearly 60 percent of time spent. However, it is interesting
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Apr
22
2010
Posted by Kelly L.
This chart reveals how consumers research their purchasing decisions. As expected, 4 of the top 5 are user-generated sources. Source: www.emarketer.com Contact Capita for help with your next
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Apr
21
2010
Posted by Kelly L.
Captivating a tradeshow floor just became easier for early adopters of this 3D holographic illusion. Developed by a company called RealFiction, the Dreamoc displays virtual 3D film over a real Coca Cola bottle.
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Apr
20
2010
Posted by Kelly L.
According to Forrester Research, 94 percent of consumers trust word of mouth and 84 percent of business buyers report word of mouth is the primary influencer of purchasing decisions. Discover a few tactics that
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