13 September 2017
Spotlight on Capita Software Services: Jennifer Reilly
Jennifer, Senior Marketing Manager, talks power walks, problem solving and working in a sector that she is truly passionate about.
I always knew I wanted to work in marketing, so after university I looked for roles in a variety of sectors to get a good practical knowledge of the profession and also completed my qualifications with the Chartered Institute of Marketing.
I wanted to work for a company that offered growth for my career but also offered an opportunity to do something that makes a positive impact on society - Capita offers both of these. I also enjoy working for a large company – but one that also has a smaller business feel within each of the individual business units. I like that I’m on first name basis with the senior team and know that I can approach them with any idea or suggestion.
I joined Capita around three and a half years ago, firstly looking after Capita One – our software solution for children’s services and social care teams within local authorities. Since then I’ve had the opportunity to expand my role, taking on responsibility for other educational and local government software businesses. I’m now responsible for the strategic development of the marketing activity across Capita’s local government software businesses, from brand development, lead generation to championing new marketing initiatives.
Marketing trends are continually evolving, so I still make sure that I make time to read marketing blogs and magazines – I usually get some good inspiration for things we may want to try.
I’m quite a results-driven person. I enjoy setting goals and monitoring performance to ensure that we meet our objectives - this could be delivering a campaign to engage with new audiences, securing attendance for an event or showing of the impact of marketing activity on someone’s decision to purchase a particular solution.
I’m also a bit of a problem solver. I like working with the team to explore new ways of tackling a challenge or introducing more efficient processes, I get a real sense of achievement when we try something new and it has a positive impact – at the moment we’re introducing more personalised communications and reviewing automation.
The nature of my job means there’s never one day that’s the same – I could be working with some of the management team on strategic planning one day to brainstorming a go-to-market strategy for a new product or attending one of the many events that we organise throughout the year.
However there are always a few constants to my day – I always try and put aside half an hour to catch up on any news and sector specific updates; technology and local government are both fast-paced and I always try to keep up to date with the issues that may be affecting our customers. I’m also a big believer in allowing time for reflection….even if it’s a quick 10 minutes I try and make sure that I schedule in some time during the week.
We’re also quite fortunate in that some of our office locations are ideal for a quick lunchtime power walk – I try to combine these with more general catch-ups with members of the team who I might not have recently spent time with.
When it comes to difficulties within my role, marketing by its nature can sometimes be high pressured, in particular large exhibitions and conferences where you’re trying to get a large number of moving parts to come together seamlessly. However we’ve got a great team that supports us with many people willing to get stuck in to pull off some of the fantastic events that we’re known for.
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