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18 September 2017

New end-to-end digital protection solution launched by Capita

A new, direct-to-customer digital protection solution has been launched by Capita Life & Pensions.

Capita has collaborated with best-of-breed SaaS software solutions company Keylane and reinsurance expert Gen Re to create a solution which delivers an end-to-end online process and allows for rapid market entry at a low cost.

The straightforward and effortless sliding price scale allows customers to instantly see the different costs of the various levels of cover available, based on their budget and lifestyle needs.

Capita’s platform combines simple term assurance and income protection with an expert underwriting system. Customers can choose to have either term or income protection insurance, or both, all in one policy.

The solution incorporates the very latest underwriting technology to help insurers manage risk.

Key benefits from the new solution include:

  • Low-risk, low-cost entry and quick product launch;
  • A complete turnkey solution: Capita is able to deliver a full-range of IT and administration services that cover the end-to-end customer journey including underwriting and claims;
  • Multi-channel: Supporting mobile and web formats that can also easily be adapted to support aggregator portals and intermediary distribution.

Our approach to innovation has been a simple one, starting with what customers want and then building an end-to-end solution to support that. Our protection solution allows providers, employee benefits companies and affinity marketing organisations to offer customers a modern and simple protection solution. It allows rapid market entry at a lower cost, using digital platforms to support new customer propositions. We are launching this solution as part of a new range of digital capabilities coming to market over the coming months.

Stuart Welsman

Market and proposition director, Capita Life & Pensions

Digitalisation and new technology represent a massive opportunity for the insurance sector. As a reinsurer, one of our goals is to support our clients in finding interesting partners and smart solutions in the fast evolving InsurTech space. We believe that the use of this turnkey digital platform will enable the protection market to grow by targeting new consumer segments, who might not previously have engaged with our industry.

Peter Temple

Regional head of life & health business in the UK, Ireland and South Africa at Gen Re

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