Recent high-profile cases and police operations around sexual exploitation have highlighted the need to enhance public safety by improving and underpinning taxi licensing services.
This initial digital discovery project has highlighted measurable, end-to-end benefits in both efficiency and cash savings, communication and customer service.
Funded by the Ministry of Housing, Communities and Local Government (MHCLG) through the Local Digital Fund, the project involved three local councils in the North of England with Gateshead leading the study, partnered by Northumberland and Sunderland councils.
Working on behalf of Gateshead Council, service design agency Orange Bus, part of Capita, carried out a digital discovery project to research how to build scalable services to best meet the needs of citizens nationally, challenge the technology market, protect privacy and security, and deliver better value for money.
Craig Priestman, UX designer at Orange Bus, said: “This is a complex area that has previously been tackled by various local authorities in other parts of the UK without significant advances on a national scale. Taking a service design approach is all about getting out there into the real world, with real users in the real environment. It’s about staying true to ethical design and how organisations can better serve their citizens.
“This discovery project is very much in the national interest so it was important to understand differences, if any, such as geography, demography, market; or other factors within the locality of the partner organisations.
“We know with digital there are often barriers to break down, but we found a strong will and need for digital processes that saves time, money and stress while handling or applying for a taxi licence. The goal is to always to produce stress-free services that work with how people want and need to interact, so all users can successfully embrace them whilst organisations meet their objectives.”