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Skittles Star Wars Hunt for Grievous
Instant win under-the-wrapper promotion with an online instant win game based on unique codes validated by the technical solution. Leverages sponsorship of the latest Starwars Movie into integrated campaign.
Creative: Grey Interactive
Technologies Used: Flash & .NET
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Starburst - More Juice More Burst
Under the wrapper unique codes for online and SMS instant win games with winner/try again responses communicated via the same channel as entry. Drives customers to the web to claim prize and to capture personal information and opt-ins for future communication. The successful campaign lead to a 3-fold increase in entries and 2.5 times increase in unique users.
Creative: Grey Interactive
Technologies Used: Flash & .NET
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Milk-Bone - Make Your Dog Famous
Offline and online sweepstakes contest where users submit their favorite dog picture for review. Site visitors would then vote online for the best dog picture to be used on future packaging. All participants were entered into the sweepstakes.
Creative: WDDG
Technologies Used: Flash & .NET
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Oscar Mayer - The Ride of Your Life
Offline and Online Contest - Summer of 2005
Offline and online “Ride of Your Life” essay contest with online entry and racing game with real-time leader board. Capita developed the site in both English and Spanish so users had the option to select their language of preference.
Creative: 141
Technologies Used: Flash & .NET
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KRAFT - A Taste of Gospel 2006
Online Contest & Sweepstakes
The 3rd annual KRAFT contest was designed from the ground up in-house by Capita. Users download an entry form and submit it along with a video of that user’s song entry. Users can vote online on the best performance, can sign up to receive future vote reminders, and can send the contest information to friends.
Creative: Capita Technologies
Technologies Used: Flash & .NET
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Taco Bell - Open Late
Advertising Banner
Interactive Flash advertising banners focused on increasing brand perception through increased service and to educate/inform about extended hours of service.
Creative: FCB
Technologies Used: Flash
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CIBA - Night and Day
Online Promotion
Online and SMS promotion initiated through “call to action” at 3,000+ US movie theaters. Recipients would text in to see if they won and opt-in for future communications. The planned 3-month promotion reached its attendance goal in 3 weeks.
Creative: Momentum & Capita Technologies
Technologies Used: Flash & .NET
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Applebee's Website
Restaurant Search Solution
Localization solution allowing visitors to find their local Applebee’s restaurant website by typing in their zip code and view specials of the week, local jobs, announcements, etc. Restaurant owners can make changes and updates through a secure extranet interface controlling their own local site.
Creative: FCB
Technologies Used: Flash & .NET
View website
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Snickers Hungriest Player
Online Promotion
Online NFL promotion with weekly voting and sweepstakes prizes for selecting the hungriest Monday Night Football player announced via John Madden’s Horse Trailer. The users could select among 11 players and one wild card changing every week with weekly grand prizes of Super Bowl and Pro Bowl tickets.
Creative: Draft
Technologies Used: ASP
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Interactive Website
B2B interactive website demonstrating the latest Uncle Ben’s, Chocolate, Sugar, Seeds of Change products for professional use at restaurants, institutions, schools, etc. The site contains a large number of recipes and serving suggestions, upcoming promotional information, nutritional information, and many other types of value-add information.
Creative: Noble & Associates
Technologies Used: Flash & ASP
View website
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Interactive Membership Website
Launch of new, very secure medical service site allowing individuals and institutions to keep all medical files, documents, x-rays, and life documents online and to add comments and information about allergies, prescriptions, etc. A special emergency entry application allows for emergency personnel to review critical information quickly, e.g., in case of an accident.
Creative: FCB & Capita Technologies
Technologies Used: Flash & .NET
View website
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Similac - Welcome Addition Website
Launch of new website where users can register/log-in to learn about infant care recommendations and tips as well as about new products from Similac. The site also contains research information, news letter sign-up, and other value add communication.
Creative: FCB & Capita Technologies
Technologies Used: Flash & .NET
View website
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Match & Win Promotion Online
Chillin’ for a Million online Match ‘n Win Instant Win promotion is a STARBURST® and SKITTLES® cross-brand promotion that will run from March 15, 2006 – January 2, 2007. Consumers will log in and enter their unique under-the-wrapper code and see which prize half they receive. When they receive 2 matching halves, they will win the prize indicated. There are cool Flash e-cards with singing penguins.
Creative: FCB & Capita Technologies
Technologies Used: Flash & .NET
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