With millions of websites available to customers today, it is critical that you provide your customers with relevant and engaging communication and dialogue. We help our clients to convey their key messages by creating user-friendly applications that help drive customers to a desired action through interactive marketing web applications. Here is a quick snapshot of such applications:
 |
Kaiser Permanente Health Insurance Calculator
Capita built an interactive wizard that allows a simple way for a customer to find the right medical plan. Based on territory, the site evaluates your cost, potential savings and walks through the most important items when evaluating a healthcare plan. If you are satisfied with the savings you will receive using Kaiser as your provider, you can go directly to the online sign-up page. The Kaiser Flash tool has variables to calculate the rate such as territory (zip code validation), gender (male/female), family size, coverage (appropriate plan), and age.
To see the actual Flash calculator:
- Enter a valid zip code on the landing page
- Click on the Compare Now button
View website
|
 |
Unilever - Suave Website
In collaboration with Ogilvy, Capita developed the functionality for the new Suave website that dynamically serves up complementary products based on the selections the customer makes. This makes it much easier for customers to select products that go together and for Suave to up-sell and cross-sell their various products.
View website
|
 |
Applebee's
Applebee’s was confronted with the challenge of how to communicate local differences in menus and special offers from restaurant to restaurant. Capita created an extranet where individual restaurants can log in and choose the specific menu items they want to feature, add specials for the week, post job openings and messages, etc. on their local pages. Once reviewed, the restaurants hit submit and the information is updated on the local page that can be found by searching via zip code on the corporate site.
|