CRM has many different meanings to different people, but for us it means Customer Relationship Marketing. Our focus is to:
- Capture the right information that will allow us to build meaningful profiles.
- Collaborate with creative agencies to generate campaigns that generate action, trial, and ultimately repeat sales based in the profile data.
The iterative process we use is illustrated below:
Many of our clients already collect an amazing amount of customer information without really using it. Together we can build a solution based on the following steps illustrated above:
- Identify “ideal” profile picture – utilize survey tool that automatically asks questions of users when returning to the site based on what data elements are missing in their profile.
- Streamline offline and online data flows so relevant data can be captured.
- Standardize and de-dup/cleanse data.
- Populate the database, analysis the data, and create new and improve existing profiles.
- Build the necessary business rules around them.
- Integrate with automated campaign management tool so campaigns can be scheduled based on personal interests and preferences in the profiles.
- Measure success and continuously improve.
To increase efficiencies, we recommend introducing a loyalty program because it makes relevant data collection much easier. Please visit our section on Loyalty programs.
For more information about our CRM efforts, please contact us.
