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Careers blog
17 May 2017

Four essential things you'll want in your LinkedIn profile

Having a brilliant CV is no longer always sufficient when it comes to finding, applying for and receiving the job of your dreams. Instead, job seekers or professionals interested in a change of career need to have a flawless CV, excellent interview technique and a well written LinkedIn profile.

As social media becomes an increasingly important part of business networking, making sure you have a flawless profile could make all the difference. With this in mind, we take a look at four essential things you’ll need on your LinkedIn profile if you want employers to take you seriously.

Gap-less work history

Ensuring that you have no unexplained gaps in your employment history is vital if you don’t want to arouse suspicion or have employers questioning why you didn’t work for a period of time. 

Even if you did take time away from work, it’s better to offer an explanation, as it allows you to shape and dictate any discussion about your work history. For instance, rather than just leaving a six month gap, think of ways to justify your time out. Perhaps you took a break between jobs to take advantage of training or educational opportunities or to develop your foreign language skills. It is better to spin such breaks in your favour than to leave them unexplained.

A professional photo

If your photo isn’t right, it doesn’t matter how perfect the rest of your profile is, you won’t make an impression. First impressions are incredibly important and, fairly or not, many employers will make judgements based only on your appearance. As a general rule of thumb, your LinkedIn profile photo should be a headshot and you should be dressed to impress, alone and stood in front of a plain background that won’t distract.  


It’s important that you get colleagues and bosses to provide you with some recommendations in order to legitimise your profile. Don’t be afraid to tell them how you’d like to come across or give them some ideas as to what to write, as it’s your profile and you need to be calling the shots.


Finally, your profile needs to be visible to anyone who may be interested in it. This means making sure your privacy settings are set to the right level and that all the right people can access your information at any time. However, it’s important to remember that you shouldn’t include information that you don’t want to be widely known.

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