Marketing trends are continually evolving, so I still make sure that I make time to read marketing blogs and magazines – I usually get some good inspiration for things we may want to try.
I’m quite a results-driven person. I enjoy setting goals and monitoring performance to ensure that we meet our objectives - this could be delivering a campaign to engage with new audiences, securing attendance for an event or showing of the impact of marketing activity on someone’s decision to purchase a particular solution.
I’m also a bit of a problem solver. I like working with the team to explore new ways of tackling a challenge or introducing more efficient processes, I get a real sense of achievement when we try something new and it has a positive impact – at the moment we’re introducing more personalised communications and reviewing automation.
The nature of my job means there’s never one day that’s the same – I could be working with some of the management team on strategic planning one day to brainstorming a go-to-market strategy for a new product or attending one of the many events that we organise throughout the year.
However there are always a few constants to my day – I always try and put aside half an hour to catch up on any news and sector specific updates; technology and local government are both fast-paced and I always try to keep up to date with the issues that may be affecting our customers. I’m also a big believer in allowing time for reflection….even if it’s a quick 10 minutes I try and make sure that I schedule in some time during the week.
We’re also quite fortunate in that some of our office locations are ideal for a quick lunchtime power walk – I try to combine these with more general catch-ups with members of the team who I might not have recently spent time with.
When it comes to difficulties within my role, marketing by its nature can sometimes be high pressured, in particular large exhibitions and conferences where you’re trying to get a large number of moving parts to come together seamlessly. However we’ve got a great team that supports us with many people willing to get stuck in to pull off some of the fantastic events that we’re known for.
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