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Careers blog
17 July 2017

The 5 best things about a career in marketing

Though taking the first step towards a new career can be both difficult and stressful, it can also be an exciting and refreshing process that starts you on a road that you’ll take for the rest of your life.

Not everyone is lucky enough to find themselves in the ideal job straight away and many people will have to think long and hard about the type of career they want before taking the plunge and beginning to work their way up the job ladder.

In such cases, it’s comforting to know that, at the end of all the hard work, it will all be worth it. Consequently, for all those searching for a career in marketing, we’ve put together a list of the five best things about a career in the industry.


The marketing industry is dynamic, fast-paced and ever-changing, making it a great place to work for those who enjoy a little variety and high-stakes action in their working lives.

Those in the industry often find themselves working with many different products, brands and businesses over their careers and will have to be versatile and adaptable to succeed. However, it does mean that you’ll never be bored.

The challenge

Many people appreciate being challenged in their working lives and find that the pressure actually spurs them on to greater things. If this is the case, marketing may be the right career for you. Many marketing jobs involve working to tight deadlines, meeting exacting standards and always being on the ball – making the work environment an interesting, exciting and productive place to be.


There can be no doubt that there is a certain amount of prestige involved in marketing, particularly if you’re given the opportunity to work with larger businesses and well-known brands. For many, being able to say that you’ve worked on campaigns for some of the biggest companies in the world is a priceless reward.

Express your creative side

Those working in the industry have to take a very creative approach to their jobs and use every skill at their disposal to ensure their finished product is up to scratch. This often means taking an original approach to issues and problem solving in an imaginative manner.

A social industry

Finally, the marketing industry is a very social place and those working in it will often get the opportunity to talk to a huge variety of people, make connections and begin to establish networks that should help when it comes to progressing your career further down the line.

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