More than ever before, businesses are concerned with providing excellent customer service and developing long term relationships with their clients.

This requires teams and individuals who understand the importance of client facing skills and who are willing to work to improve them. With this in mind, we take a look at four ways you can enhance such skills.

Become an expert

Though clients do want to work with someone who understands how to communicate clearly, concisely and in a friendly manner, they NEED to work with someone who is an expert in their field. One of the best ways to improve your client facing skills is by working hard to ensure that you’re up to date with the latest developments in the industry, that you comprehensively understand those areas of key interest to the client, and are prepared to confidently answer any of their questions.

Think about your choice of words

If you want to over-simplify things, the difference between good and bad communicators comes down to their choice of words. While there are obviously a variety of other factors involved, such as body language and the ability to read other people, the essence of effective communication is being able to use the right language at the right time. Think carefully about what words you regularly use when dealing with clients and consider whether they need to be more positive, clear or direct.

Get feedback

Being able to receive and learn from feedback is an essential skill in any profession, but is especially relevant to roles with a strong emphasis on client facing skills. It’s often difficult to take a step back and impartially appraise your own performance in customer service situations, so an ability to take feedback and use it productively is vital to well-rounded personal growth. Don’t be afraid to ask a colleague or boss for tips on how you could improve your communication techniques.

Take training opportunities

Most modern businesses offer various training opportunities to their staff, particularly to those involved in client facing roles. It’s important to take advantage of these training and education programmes if you are to understand exactly what your bosses want from you and how to go about achieving it. This doesn’t mean attending every training and team building event your business holds, but instead taking a methodical approach to your personal development while always keeping your long-term career aims and objectives in mind.

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