Almost half (46%) of organisations in the UK still rely on ‘instinct and gut feel’, rather than hard data and insight, when it comes to assessing current skills within the organisation and identifying skills requirements. This is despite the fact that the vast majority (83%) of HR and recruitment leaders regard data and insight as critical to improving recruitment and talent acquisition, and 81% admit that they need more visibility into current skills within the workforce.
The research launched today by Capita Resourcing is based on interviews with 350 HR and recruitment specialists, 500 business leaders and more than 2,000 employees. It reveals the vast potential for data and insight to transform recruitment and deliver the skills businesses need now and in the future. Remarkably, 50% of HR and recruitment leaders believe that at least half of all skills gaps within their organisation could be addressed by better use of data, and 45% believe that data and insight will enable them to predict future skills gaps before they become problematic.
However, HR and recruitment departments continue to struggle to use data effectively. Senior business leaders point to HR and recruitment as the business function which has made least progress in using data and insight to optimise and measure performance - 24% of business leaders report that it is the worst at collecting, analysing and using data. Employees also recognise the need for improvements - 92% of UK workers claim that their employer could make better use of data to enhance their employee experience.
The research reveals that there is mounting pressure to improve. More than a third (34%) of recruitment and HR leaders report that successful use of data in other parts of the business is shining the spotlight on current usage of data within talent acquisition, and more than half (51%) are concerned about falling behind their competitors when it comes to using data and insight in recruitment.
As a result of the lack of progress in data usage, only 22% of HR and recruitment leaders are extremely confident their organisation has access to all of the skills it needs to meet business objectives over the next five years.
Organisations must overcome a number of challenges in order to improve their use of data and insight within talent acquisition. Concerns around data security and protection were cited as the biggest barrier, with 41% of HR and recruitment professionals reporting that data protection concerns are making it difficult to effectively turn data into insight.
The research also highlights growing levels of ‘analysis paralysis’, where organisations simply cannot manage the amount of HR and workforce data they are generating - 40% claim that the sheer volume of HR and workforce data has become a challenge. Other barriers to turning data into valuable insight and information include budgetary constraints (32%), fragmented and disparate data (31%), outdated technology (26%), and a lack of analytical skills within the organisation (25%).
HR and recruitment leaders are fully aware of the consequences of not improving their use of data and insight - 42% say their organisation will have more difficulty recruiting talent; 38% say candidate experience will suffer; and 37% believe that they will lose candidates to competitors unless they optimise their use of data and insight.