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Responsibility stories
5 April 2018

Promoting safer and more sustainable travel with London Borough of Barnet

Regional Enterprise Ltd (Re) is the joint venture between the London Borough of Barnet and Capita, set up in 2013, it brings together the best of public and private sector delivery to provide new ways to deliver services for our customers that help meet the needs of local communities.

It is a sad fact that young drivers were involved in around 22% of all road collisions in Barnet between 2012 – 2014 with 45 of these drivers dying or being seriously injured. To promote road safety, Re’s Safe and Sustainable Travel Team (SSTT) deliver a road safety education programme to young people and other vulnerable groups such as pedestrians, cyclists and motorbike drivers. The programme includes a range of talks, training and campaigns to highlight how to stay safe on the roads. Alongside this, the team also co-ordinate the annual Safe Drive, Stay Alive (SDSA) event.

Safe Drive, Stay Alive is an event organised by London boroughs, London Ambulance NHS Trust, London Fire Brigade, the Metropolitan Police and Transport for London aimed at young people aged between 16 and 18 years old, who may be new drivers, about to learn to drive or passengers in cars driven by their peers.

The event, which has been running for four years, explores the circumstances that can lead to a collision and the consequences that follow in a hard-hitting and emotive way. The presentations from various speakers emphasise the five key causes of collisions; speeding, drink and drug driving, not wearing seatbelts, undertaking risky manoeuvres and failing to comply with the law and being distracted.

Over the last four years, approximately 6,000 Year 12 and 13 students from Barnet Schools have attended.

An invaluable experience I will remember for the rest of my life. A real eye opener on the responsibility we have as drivers to take care when driving and the lives we play with every time we get into the car.

Year 13 student who attended Safe Drive, Stay Alive 2017

The initiative is specially crafted and engineered to contribute towards a real reduction in the number of youngsters killed or who have had life-changing injuries in road traffic collisions in the area. As key stakeholders in Safe Drive, Stay Alive, we are keen that the lessons learned will stay with and be helpful to the audience for years to come.

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