Helping people through challenging times
The Covid-19 challenge
Covid-19 introduces an unprecedented challenge for all of society. Organisations are having to pivot their entire businesses in order to cope with this change, whilst maintaining a high level of customer service. A concern for them is the rapidly changing landscape of their vulnerable customer base alongside the developing category of key workers. Additionally, there is the pressure from wider society, as well as industry regulators, to ensure they are tracking and responding to their customer needs in a tailored way.
How organisations treat existing and newly vulnerable customers is extremely important through this crisis. People will remember those organisations who manage these individuals well and they will certainly remember those who don’t. Those individuals classed as vulnerable may be experiencing new anxieties, relating to their ability to continue paying their bill, or whether their supply will remain on when they need it most. Regulators are playing a key role in encouraging organisations to focus on and prioritise their vulnerable customers.
Capita Consulting has developed an application to help a range of organisations effectively track and prioritise vulnerable customers, whilst giving these individuals a simple, quick and reassuring way to report their change in circumstance to key organisations. This application can be used by organisations from many sectors including Energy, Water, Telcos, and Rail.
This solution can enable your customers to easily report a change in their circumstances – whether it be their health, finances or ability to rely on friends or family. Your organisation can use this information to provide a tailored service to that individual, for example, in helping them with concerns regarding paying their water or energy bill throughout this crisis and prioritising support should there be any service incidents.
Organisations may wish to offer support services through this application for customers impacted by Covid-19, in particular:
- those with new Covid-19 health concerns - such as confirmed or suspected Covid-19 cases
- those who are self-isolating as they are classed as ‘high risk’
- those experiencing new financial difficulties
- those classified as a ‘key worker’
- those who were dependant on friends or family for help prior to Covid-19.
The Covid-19 support application can be accessed through a mobile, desktop or tablet. By using the application, customers can better inform organisations of their circumstances, allowing them to tailor their subsequent journey. This could include offering to pay their bill via a different payment plan meaning less frequent payments, or offering rebates to those key workers using more water to wash their uniforms.
This application builds a real-time view of your vulnerable customer base, both your existing base which may already exist on a priority services register and those who are newly classified. This data is extremely powerful; organisations can then use this to help prioritise day to day activities and even help manage incidents. Our geo-spatial data analytics tool helps companies do just that.
Helping organisations make sense of this new, more complex data set is imperative. Capita Consulting has built an interactive data visualisation tool for organisations to interpret the information coming through from the self-referral support application as well as data on your existing vulnerable customer base. Dashboard reporting helps build a geo-locational map showing where your vulnerable customers are, as well as provide some great value-add data analytics to help track the changing landscape.
The insight from this data tool allows the organisation to provide targeted support to their customers; whilst enabling a flexible and balanced approach towards caring for your people and your wider business needs.
Although the Covid-19 support application has been created to provide initial support during the pandemic, its functionality and capability translates to a number of core business needs. The framework can be built upon to create a bespoke package for your individual organisation.
- Ability to support and provide reassurance to your most vulnerable customers throughout this time.
- Positive reputational impact.
- Decisions made with more data rich information at hand.
- Allowing organisations to focus on business as usual.
- The application is designed to complement your existing service. It does not need to be integrated with your organisation's existing systems which means reduced implementation time.
- Reduction to call volumes easing pressures on contact centres.