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| Online & Wireless Promotions
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Introduction
Capita is a leader in online and wireless marketing technology solutions. We work closely with our clients and partner agencies in creating integrated, interactive promotions focused on
- Creating value-add communication and dialogue
- Capturing key customer data and opt-ins
- And driving customers to specific actions such as purchase, registration, request to be contacted, etc.
Some of our fun promotions include: Oreo-Rock Band, Starburst – Chillin for a Million, Skittles – Shrek the Third Instant Win, Oscar Mayer – Sing the Jingle, Mars – Hit the Code, and tons more.
We often align with hot marketing events such as sporting events (Nascar, Superbowl), movies (Star Trek, Pirates of the Caribbean, Spiderman), and television shows (American Idol, Survivor).
Each campaign effort is closely monitored and performance tracked to provide our clients with meaningful campaign metrics and results.
To learn more, please explore our website or contact us at 949.260.3002 or email to sales@capita.com.
Tools
Over the last 8 years, we have built a significant library of reusable objects and tools that are thoroughly tested, allowing us to provide much more cost and time efficient solutions to our clients. Our library includes:
- Upload tool that automatically converts videos and pictures to digitized, web ready format.
- Approval and Reject tool to determine appropriateness of submitted materials – customers receive email confirmation and unique pin to share and view their submissions if approved.
- Judging tool allowing many judges to judge designated entries and score them on a client specific criteria – the top entries are then uploaded for general voting.
- Registration and forgot password logic
- Instant win logic and unique code algorithms
- Campaign security monitoring for accurately awarding prizes and prevent fraud
- State of the art site security efforts
Capita’s judging tool allows judges to view the next video/submission with a simple click and view the submission in a separate window, score it on client specific criteria, and save the scores.
Case Examples
Capita creates leading edge online and wireless promotions focused on driving customers into the stores to buy products and online for additional chances to win. Our solutions span many different options such as:
- User generated content (videos, songs, pictures, text) with public voting and online and wireless leader boards to motivate additional participation.
- Instant win games with match and win functionality and points for online redemption.
- Exciting scavenger hunts combining in-store, product, online and wireless efforts.
- Engaging trivia and essay contests.
- Weekly sweepstakes that keep bringing customers back to participate
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Sing the Jingle, Be a Star!
The promotion includes a partnership with American Idol and one of its former finalists Elliott Yamin. The promotion is multi-lingual, in both English and Spanish.
This is a Contest inviting contestants to sing their version of the Oscar Mayer Weiner jingle, the Bologna song or the Spanish version of the hot dog jingle for the opportunity to appear on TV. In addition, the grand-prize winners receive a trip to the “American Idol” Season 7 finale in Los Angeles.
Contestants may audition at Weinermobile stops as it makes its way across the country, or send in their video submissions via mail or online at www.singthejingle.com.
The judges utilize Capita’s online judging tool to access the videos from a secure extranet and rate each video based on a certain set of criteria. The judges will choose 12 finalists to post on the web site and then the public can vote for their favorite performance. When you vote, you also have a chance to win a prize instantly.
Additionally, when you buy one of the 250 million packages of Oscar Mayer meats labeled with the contest details, you can enter the UPC code (by cell phone or online) and instantly see if you won a prize. There will be many instant win promotions spread over the year to continuously attract customers to purchase products. Prizes include five trips to the “American Idol” finale, one thousand MP3 players, and 1,200 American Idol All Star Challenge DVD games.
Capita manages videotapes of tens of thousands of contestants.
The website is also advertised on MSN’s American Idol page: http://www.msnbc.msn.com/id/18830813/
View website
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Kraft - Oreo & Milk Jingle
Program Overview: Contest and Instant Win promotion entered via website. The Oreo & Milk Jingle 2006 Contest and Instant Win promotion allowed users to login and vote for one of the top 5 contestants from the Oreo & Milk Jingle competition. Consumers registered on the site (using the NabiscoWorld.com registration process) and used UPCs or a free code to place a vote for their favorite contestant. Voting also allowed consumers to participate in an instant win game where they could win cash and prizes, and entered them into a final random drawing.
Capita’s Role:
Website
Technical design, build, test and implement the overall website
- Registration Process – includes “bad” word editor and security code to reduce risk of automated entries
- Login – includes forgot password
- Instant Win contest – game code validation, determine if winner or not, compliance with official rules regarding entry limits, winner limits, etc.
- SSL encryption – ensures secure transmission of all sensitive customer data (e.g., email address)
- Code History – list of all game codes entered and the outcome (win/lose)
View website
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Kraft - Spiderman Online Instant Win Game
This promotion was an Instant Win Game, which allowed consumers to register online to determine if they won. Consumers who received a "Winner" message downloaded and printed a Validation form to claim their prize. The win and lose messages included a unique authorization code which was stored in the database. Capita built the overall site, the HTML, and incorporated the Flash. Capita was responsible for the entire micro site from Registration/Login through the Instant Win results and prize claim form/page.
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Masterfoods - Promotions and Website
Capita has worked with Masterfoods for seven years, building web sites and microsites for creative promotions (online and wireless), and customer databases. Through each promotion, Capita has helped Masterfoods collect customer information. This has enabled communication with ongoing dialogue to customers and prospects, giving us better insight into the types of messages and communication channels that increase brand loyalty and repeat purchase based on individual profiles and preferences.
The latest two promotions were for the STARBURST® and SKITTLES® brands: SKITTLES Shrek the Third and Text Thru Time.
Both are very engaging and interactive Instant Win Games and Sweepstakes with cash and prizes totaling over half a million dollars.
There is a registration process for each promotion where an account is created for the customer to keep track of “points” (loyalty program component) and prizes they have won. You can send eCards through the site (viral marketing component), and specifically for Text Thru Time, you can upload a picture and change the looks (hair, eyes, beard, etc.) before sending it as an eCard. Finally, you can play games, and purchase items with your “points.”
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Instant Win Game - Match & Win - Starburst® Chillin' for a Million
Under the wrapper unique code promotion where customers go online, register/log in and enter their wrapper code and “win” one-half of a prize piece (5 possible prize pieces). With each subsequent valid code entry, they receive another half of a prize piece, and if it is a match, they win a prize. If not, they can play again. The promotional site is interactive, with Flash animated eCards with different singing penguins. A total of $1,000,000 is given away in cash and prizes. The site uses SSL to ensure the secure transmission of customer information over the Internet.
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Instant Win Game - Text Message on Website - Starburst® More Juice
Promotion Overview: Unique under-the-wrapper game codes are required to participate in the promotion. To enter via cell phone, customers submit their under the wrapper code to a Short Code. The customer receives one of three responses:
1. If the code is not a valid promotional code, the customer receives an error message and is given the opportunity to re-try.
2. If the code is valid and the customer is deemed a winner, the customer receives a “Congratulations” text message.
3. If the code is valid, but the customer is not a winner, the customer receives a “Sorry” text message.
Capita’s Role:
SMS Entry
• Receive the game code from the SMS server
• Build the logic to validate the code using an algorithm
• Build the logic to determine if the customer is a “winner” or “not a winner”
• Build the logic to send the appropriate response back to the SMS server so that it can be sent to the customer via text message
• Design and develop database and associated logic to save the cell phone number, the game code(s) entered and the outcome of each entry
• Test the interface with the SMS vendor (includes stress testing)
• Implement the solution
• Support the promotion while it’s live
Website
• Technical design, build, test and implement the overall website
• Registration Process – includes age verification, “bad” word editor, welcome email, and security code to reduce risk of automated entries
• Login – includes forgot password
• My Profile – ability to update customer information
• Instant Win contest – game code validation, determine if winner or not, compliance with official rules regarding entry limits, winner limits, etc.
• Prize Claim for Cell Phone winners – allows cell phone winners to go online to enter additional personal information required to receive prize
• SSL encryption – ensures secure transmission of all sensitive customer data (e.g., email address)
• Code History – list of all game codes entered and the outcome (win/lose)
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Instant Win Promotion - Text Message or Website - CIBA Vision
Promotion Overview: Unique game codes are required to participate in the promotion. To enter via cell phone, customers submit their game code to a Short Code. The customer receives one of three responses:
1. If the code is not a valid promotional code, the customer receives an error message and is given the opportunity to re-try.
2. If the code is valid and the customer is deemed a winner, the customer receives a “Congratulations” text message.
3. If the code is valid, but the customer is not a winner, the customer receives a “Sorry” text message.
Capita’s Role:
SMS Entry
• Receive the game code from the SMS server
• Build the logic to validate the code
• Build the logic to determine if the customer is a “winner” or “not a winner”
• Build the logic to send the appropriate response back to the SMS server so that it can be sent to the customer via text message
• Design and develop database and associated logic to save the cell phone number, the game code(s) entered and the outcome of each entry
• Test the interface with the SMS vendor (includes stress testing)
• Implement the solution
• Support the promotion while it’s live
Website
• Technical design, build, test and implement the overall website in two languages: English and French
• Registration Process – includes age verification specific to each country/province, “bad” word editor, welcome email, and security code to reduce risk of automated entries
• Login – includes forgot password
• Instant Win Game – game code validation, determine if winner or not, compliance with official rules regarding entry limits, winner limits, etc.
• Prize Claim for Cell Phone winners – allows cell phone winners to go online to enter additional personal information required to receive prize
• SSL encryption – ensures secure transmission of all sensitive customer data (e.g., email address)
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