Capita’s Campaign Management solution (CCM) manages and automates personalized communication with your prospects and customers.  Additionally, CCM has reporting capabilities to allow you to track and measure your success.  

From an intuitive dash-board, the solution allows you to set up marketing programs through features such as:

• Uploading campaign pieces
• Choosing segments
• Scheduling campaigns
• Choosing times and channels of delivery, e.g. email, SMS, online loyalty program, etc.

Or you can use the automated features by loading “tagged” marketing materials designated to specific targets. Then, based on their profiles and preferences, the individuals in each designated segment will receive campaign information, newsletters, invitations, etc.

The Campaign Manager includes communication pieces such as:

• Product announcements
• Newsletters
• Coupons
• Special product introductions
• Event notifications
• Promotions
• Surveys,
• Confirmations
• Wireless phone messages

For more information about our Campaign Management efforts, please contact us.