Is online the future, and are high streets flourishing? Just as they have for centuries, bricks and mortar retailers are reinventing themselves – competing and complementing the online option, and even stealing a march on it.

One of the things that caught my eye in the Institute of Customer Services UK’s (UKSCI) most recent report on customer satisfaction was the suggestion that a growing number of customers are prepared to pay more for improved service.

How retailers can leverage data analytics, personalisation and omnichannel integration to enhance customer experience and succeed in Europe’s retail landscape.

Retailers are facing more pressure to use technology to improve interactions with customers to create stand out experiences.

A look at what’s happening in customer experience in Europe, including the leveraging of new technologies such as AI, machine learning and automation.