Estonia is a small ex-Soviet country in Northern Europe that has a population of only 1.3 million, seven times less than London.

As we’ve mentioned in a previous article, 2021 saw smaller UK energy suppliers cease trading and exit the market at an unprecedented rate.

The devastating pandemic and its consequential lockdown have undeniably catalysed digital progress and cross-industry transformation, forcing all of us to look, forecast and plan ahead in ways that were perhaps inconceivable prior to March 2020.

So far we have seen how customer demands are driving invention and innovation within the utilities industry.

Local government exists to serve local people, businesses and those who visit, either to work or for recreation.

Retail technology is perhaps one of the fastest growing industries coming out of the pandemic, with digitisation being one of the key aspects of this transformation.

As corporate customers are presented with more choice, telecommunication providers (telcos) need to look for opportunities to present themselves as strategic partners for business critical solutions, beyond the standard offering of connectivity.

How does customer experience need to change, to acquire and retain new customers and ensure a profitable road to recovery?

In a world of non-stop innovation, where it feels like there are apps to serve every purpose and new technologies are emerging onto the market at breakneck speeds, perhaps it’s time to take a step back and ask ourselves: how can we be sure that the technology we’re making is truly benefiting society and, just as importantly, can be accessed by everybody?

You have a problem. Someone else has been talking to your customer. The likes of Amazon, Apple, Nordstorm – and the other gods of customer service have been educating your customer in what excellent looks and feels like.