Delivering the intelligent technology that retailers need to bring the virtual high street alive

By combining industry-leading augmented reality (AR) technology with our latest conversational artificial intelligence (AI) tool, we’re helping retailers to take their customers on a new digital buying journey.

Together, these technologies enable customers to find the perfect product on your website, and then to see it live in their own environment with the help of their smartphone. They can enjoy the same kind of engaging and easy shopping experience as they do in a physical store – confident in their purchases – while you increase sales conversions, reduce your costs and stock, gain valuable customer data and create richer marketing insight into new customer segments.

There’s no denying the role that technology such as augmented reality and conversational AI can play, especially now that it is poised to be a ubiquitous feature for most smartphone users. They’re also vital tools for preparing yourself to be able to adapt to sudden changes in demand while still delivering a first-class customer experience.

At Capita, we have the right relationships with industry-leading technology companies – plus our own technological expertise and innovative thinking – to develop and implement a unique solution for you that delivers a completely automated and engaging sales experience that requires minimal effort from you and your customers. And our ability to deploy our portfolio of people and technology solutions quickly across the entire customer journey helps you to position yourself for opportunity and growth to be resilient for the future.

Key statistics


➥ of customers begin their shopping journey by a digital channel*


➥ of online purchases are made on a mobile device

9 out of 10

➥ mobile users can be reached with AR integrated into a website



Our retail trend report explores new consumer expectations and considers how retailers can invent and reinvent themselves as they problem-solve and innovate.

The pandemic prompted a generational transformation in retail with a migration to digital - for the first time ever, 50% of customer experiences recorded in the UK Customer Satisfaction Index (UKCSI) were digital, as even the most reticent online shoppers embraced this channel.

As the relationship between customers and retailers becomes more remote, the most progressive retailers are harnessing the latest digital technologies to deliver world-class service. Examining each step of the customer journey in turn, download the report to access:

  • a valuable sourcebook of clear, actionable insights, ideas and inspiration for you to apply in your own business
  • a spotlight on brands and retailers who are already taking steps to exceed new expectations



Contact an expert

Scroll Top