Elise Elan, Market Development Director – Future Borders at Capita discusses how the use of artificial intelligence (AI) can help to simplify border procedures.
The Border Target Operating Model released in August outlines innovative controls for establishing a world-class border through enhanced data and technology utilisation.
With the suspension of controls coming to an end, new policies are being rolled out, notably impacting food, plant and animal product imports.
In order to ensure both commercial and government compliance, essential documents such as waybills, invoices, bills of lading, and health certificates must be submitted, along with specific data in relevant IT systems to notify enforcement authorities about imports to Great Britain.
When dealing with exports, duties and customs procedures for exporting goods must be checked to ensure that rules and restrictions, taxes and duty rates, and the required documents are all in order. This plethora of information, advice, forms, and IT systems demand a systematic approach and dedicated resource.
Enter AI – a tool adept at accessing, querying, and learning to streamline decision processes, resulting in enhanced efficiency, accuracy, and compliance.
We set out below two examples developed with partners to eliminate trader barriers:
Conversational AI for streamlined information access
When importing goods into the UK, goods fall into high, medium, or low-risk categories, each requiring notifications, certificates, and potentially inspections, as detailed in the government’s step by step guide to importing goods into the UK.
In collaboration with AMI, we’ve designed a customised journey using conversational AI Models to simplify traders’ navigation through the government website. This involves extracting pertinent information through straightforward questions, reducing the complexity of the process and making it less daunting. AMI can also help identify gaps in website content, so customers can easily find out want they want to know vs what's available.
This example conversation illustrates how this could be deployed as a Department for Environment, Food & Rural Affairs (DEFRA) AI chatbot: