Improving productivity not only boosts economic growth, it can also encourage innovation, create employment opportunities, enhance educational attainment, and renew the social and cultural fabric across the UK.

Over the past two years, Covid-19 has been a massive burden for us all for a multitude of reasons. But it’s only now that we’re truly dealing with the shock that the pandemic has caused to the world economy and the harsh financial reality that we face.

Grants are an important tool for the government to fulfil a policy or public interest need. For many years they’ve been effectively disbursed to businesses, charities, communities and individuals.

Our paper considers the importance of balancing customer-company effort for retention: every interaction must be easy so customers are more likely to return.