Increasing e-commerce sales with innovative recovery solutions
Capita’s Optilead software is combating a problem that costs online retailers £200bn a year – abandoned online sales.
As soon as a purchase is abandoned, perhaps because a customer is distracted or their Wi-Fi fails, Optilead alerts businesses and encourages customers to complete their purchase, in real time, rather than hours or days later.
One major travel company has increased revenue by £10m a year, using the software. A telecoms firm has earned an extra £13m, with an average of 20,000 recovery calls each month.