We carried out extensive research with 2,000 bank and building society customers which identified 6 new personas.
We’ve pulled the results of this research into an insightful report and interactive tool to enable decision-makers in our specialist financial services sector to create more accurate, innovative customer solutions spanning product, channel, service and customer experience.
Try out the interactive persona tool
- Decide who you’d like to know more about – existing/potential customers, those who are vulnerable, high net worth, and so on
- Answer the questions by putting yourself in their shoes, providing responses accordingly
- You'll be given a summary of each persona including details of their attitudes and behaviours towards their bank
- Utilise the insights to create more accurate (and innovative) customer solutions across product, channel, service and customer experience.