News, research, reports and thought leadership articles looking to the future of utilities.
At Capita, we’re experts at helping organisations to empower their customers. We’re also championing the transformation of the utilities industry, enabling a culture of energy creation and saving water. We consider what lies ahead for organisations as they respond to rising consumer expectations and the need to significantly reduce emissions to achieve net zero.
With climate change being one of the defining issues of our time, we’ve put together a series of insightful articles, research and reports which look at how the landscape is evolving for utilities companies.
Know your customers better to help reduce their carbon footprint. Try our net zero persona tool.
We carried out extensive research with 3,000 consumers, segmenting that data to define 8 personas, each with their own distinct circumstances, values, beliefs and barriers towards achieving net zero.
The result is an insightful report and interactive tool which enables you to put yourself in the shoes of your customers to learn about their needs and motivations.