Turning information overload into business advantage

At Capita, our broad range of data analytics solutions are allowing companies to better understand their operations, customers and accounts. They’re making better business decisions, from when to hire to where to locate offices, and creating new and improved products and services that meet consumers’ changing needs.

Our analysis helped one major insurance provider reduce its debts by £47m and save £600,000 a year in operational costs. Through methods such as customer journey mapping, we’ve helped Marks & Spencer improve its customer service ratings by 14% and increase online and telephone orders by 24%. Discover how our data analytics services could boost your business.


in operational saving for a large insurance company


reduction in debt


increase in webchat contacts for Marks & Spencer

Our data and analytics services


Data and insight

Combining the latest innovation in analytics software with a dedicated insight team, helping our clients use data to enhance operations.

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Behavioural science

Capita is known for designing outstanding customer journeys. But the value we can add to our clients goes far deeper.

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Social media monitoring and analytics

Our social insight reporting tools capture and analyse what customers are talking about on your social media channels, compared to your competitors, helping drive intelligent actions for your brand.

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Our related insights

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Explore related solutions


Contact management

We're providing contact centre solutions for some of the biggest companies in the UK. Whether you’d like us to run your entire contact centre service or simply assist your existing teams at peak times, we can help.

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Customer experience transformation

Trusted by some of the largest brands and public-sector organisations in the UK, we have a long track record of designing better customer experiences that really fit companies' needs.

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Customer acquisition and retention

We make finding and keeping your customers much easier. Providing advanced online and telephony technology, powerful analytics and highly trained teams, we deliver results that will boost your bottom line.

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