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We’re living through possibly the biggest change in working patterns since the industrial revolution.

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You have a problem. Someone else has been talking to your customer. The likes of Amazon, Apple, Nordstorm – and the other gods of customer service have been educating your customer in what excellent looks and feels like.

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Customer loyalty is the holy grail of brand. Less than a decade ago, consumers told marketing research company IPSOS MORI that they trusted certain household brands (Heinz, John Lewis, Walmart) more than the Government.

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A popular online brokerage prided itself on building a customer experience that made trading stocks as easy as swiping right or left to purchase a book online.

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Peter Wallace, Managing Director of HR Solutions at Capita, shares his thoughts on employee engagement during the pandemic and beyond.

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What is it that gets you out of bed in the morning? What is it that @Jack Parsons, CEO of the Youth Group, calls the ‘duvet flip’?
For many people, and especially young people, it’s the dream of running their own business – of taking a nugget of an idea, something they are passionate about, and making it real.

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Localised employability programmes will be just as important as technology in the UK’s return to work. However, to succeed ‘for the people’, they absolutely must be ‘by the people’.

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While technology offers many opportunities in the quest to deliver a more proactive and efficient customer experience, it’s the human interactions between brands and their customers that often make the difference, writes Oli Freestone, Institute Lead at Capita.

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To mark National Customer Service Week, Capita’s Customer Experience Design and Delivery Director, Charlie Whitworth, underlines the importance of understanding why customers are really contacting you.

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According to the World Economic Forum (WEF), 65% of children entering primary school today will end up in jobs that don’t yet exist.

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