Increasing income with lead generation and customer retention expertise

We offer a wide range of acquisition and retention services. Our contact centre teams handle sales, lead generation and appointments.

We can train your people to improve their sales skills, supply the latest digital support systems for retention teams and build virtual stores. And we provide data analysis to help companies target their best potential customers.

Our work with Plusnet has generated one million leads and a 900% return on investment. We helped Tesco bank retain 75% of their mortgage customers with a bespoke web portal that allowed for easier renewal.

Thanks to our experience and scale, we’ll continue providing leading-edge support at best-in-market prices.


leads generated for Plusnet


retention for Tesco Bank mortgage customers


increase in sales leads for one high street brand

Our customer acquisition and retention services


eCommerce & optimisation

Our software is turning abandoned website sales into completed transactions.

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Our specialist sales teams are using data, analytics, technology and a wealth of experience to generate millions of pounds of sales for our clients every year.

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Campaign delivery

We’re helping organisations deliver marketing campaigns that generate leads, boost sales and work in harmony with their wider digital marketing plan and channels.

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We’re helping clients achieve a deeper understanding of their customers – and developing loyalty strategies that build a customer relationships.

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Marketing data services

Our GDPR compliant marketing data services are helping brands improve their trading performance and ROI.

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Our related insights

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Explore related solutions


Customer experience systems and software

At Capita, we’re using the latest technology to make it easier for you to interact with customers, while saving money, time and improving your business outcomes.

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Our end-to-end debt management services help businesses settle arrears while giving vulnerable customers the support they need to clear debt.

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Complaint handling

We’re helping companies manage everything from PPI remediation to complaints about poor service, with tailor-made solutions.

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