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Retailers are facing a shift in customer expectations. Shoppers now want experiences that are seamless, personalised, and emotionally engaging whether they’re browsing online, visiting a store or getting support after a purchase. Price and product alone no longer set brands apart. Experience is the new differentiator.
To meet these expectations, retailers need a unified CX strategy that connects every part of the customer journey from acquisition to service. That means using data and technology intelligently to turn every interaction into an opportunity to build trust and deliver value.
Our new report with Everest Group, “The AI advantage in retail: creating end-to-end customer-centric ecosystems”, explores how AI is transforming retail customer experience and provides a practical guide for retailers looking to deliver seamless, end-to-end CX. It covers:
- What an effective AI-enabled CXM framework looks like
- The challenges of shifting to an end-to-end CX design
- How providers can help accelerate transformation
- What to consider when choosing the right partner
- How to measure CX performance and business outcomes
- Why CXM is a long-term competitive advantage
Download the full report now to learn how AI can help retailers connect the dots across the customer journey, improve operational agility and drive long-term growth.
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