Covid-19 has forced organisations to reflect on and respond to how they engage, support and communicate with their customers.

Choosing the right master trust is vital to optimise member outcomes. But selecting the best provider with whom to partner also has the potential to create value for employers and unlock compelling employer brand benefits.

Improving productivity not only boosts economic growth, it can also encourage innovation, create employment opportunities, enhance educational attainment, and renew the social and cultural fabric across the UK.