We recently published a new white paper, Delivering service with sincerity to vulnerable customers.
The white paper’s message is that to better help the increasing number of vulnerable customers, organisations should adopt a strategy we call ‘the leadership of kindness’ – which will enable them to deliver service with sincerity. This compliments what research has revealed: that people want more empathy from companies.
In this video series, we deep dive into the 5 key themes explored in the whitepaper with Aps Ajit, Managing Director of Financial Services at Capita. Watch our video series to hear her insights: