Our specialist campaign teams have access to extensive GDPR compliant marketing data which, combined with your organisation's own customer records, gives deeper insight.
We can help you profile and segment your customer base, advise on the right marketing tactics and channels for each segment, and use our marketing automation software to effectively design and deliver campaigns.
Our measuring and reporting software helps identify different categories of leads to determine the next best action for customers to maximise ROI.
For example, we helped a major broadband and mobile phone provider optimise their digital marketing to improve their customer acquisition and retentions. This helped generate 1,000,000 leads and an increase of 25,000 incremental sales, whilst boosting their NPS score by 37 points.
leads generated for a major broadband and mobile phone provider
increase in sales leads for one high street brand
Capita shares their expertise on how financial services, TMT, retail, and utilities are addressing 2026’s CX challenges and opportunities.
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In 2026, CX in the UK, Ireland, and Europe blends AI, personalisation, and trust, balancing automation with human empathy and meeting sector-specific needs.
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