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Using data to help you target the right customers through the right channel
We’re helping some of the biggest brands boost their sales, accessing quality opt-in data – both business-to-business and business-to-consumer – to target customers more effectively. As one of the largest users of data in the UK, we can help you with data creation records, enrichment, analysis and application, with best in market pricing and flexible commercial models.
Our data is regularly updated and complies with GDPR regulation. And, using our data and behavioural science, artificial intelligence, automation and predictive modelling technology, we can profile and target your prospects more effectively to maximise your revenue performance.
We also have a team of specially trained agents – expert in customer acquisition, development and renewal programs – who can handle lead generation and retention across a range of online, voice and in person channels.
Key statistics
30m+
opted in consumer records across 25 data points
2m
businesses whose opt in data we have access to
8%
conversion rate achieved and lowered the cost per customer acquisition for a major energy company
How it works
We offer a range of integrated marketing data services, including:
01
Data creation
With access to over 30 million opted in consumer records, and data from two million businesses, we can provide data to help you target consumers or commerce. We create your data files based on your objectives and target markets, ensuring enhanced consent and compliance. Our teams can also offer bespoke lead generation via online, voice, mobile or in person, to boost your customer acquisition conversions.
02
Data analysis
Using our suite of data science, artificial intelligence, automation and predictive modelling software, we can advise on how to get the most from your data, lead generation or retention strategy. For example, predicting customer churn, contact channel optimisation, advising on the ‘next best offer’ for a customer and identifying cross sell and up-sell opportunities.
03
Data enrichment
We help you validate your data, review your client, socia-demographic and data sources, and advise on consumer contact preferences, optimum contact times and channels to maximise ROI.
04
Data application
Our teams can run your lead generation and retention outbound contacts on your behalf. Whether its online, voice, or in person, our specially trained agents are experts in customer acquisition, development and renewal programs – helping you to reduce your cost per acquisition and improve conversion rates.
