Capita’s industry spotlight: key CX trends by sector
Capita shares their expertise on how financial services, TMT, retail, and utilities are addressing 2026’s CX challenges and opportunities.
Read moreOur optilead software is combating a problem that costs online retailers £200bn a year – abandoned online sales.
As soon as a purchase is abandoned, perhaps because a customer is distracted or their Wi-Fi fails, Optilead alerts businesses and encourages customers to complete their purchase, in real time, rather than hours or days later.
One major travel company has increased revenue by £10m a year, using the software. A telecoms firm has earned an extra £13m, with an average of 20,000 recovery calls each month.
of baskets are recovered by Optilead doubling your revenue
a year increase in one telecom company’s revenue
first-time recontact rate for a major insurance firm
Our Optilead software identifies and retargets shoppers who’ve dropped out of an omnichannel journey, checkout, or payment process. It tracks visitors on your website, captures when they’ve abandoned a basket, alerts you within 60 seconds, and enables you to reengage with that customer, via Voice, SMS, webchat or email. And it’s part of a broader digital concierge service that helps you track, trace, help, nurture and convert your customers.
How Optilead can double your online revenue by capturing and converting dropped basket shoppers.
Capita shares their expertise on how financial services, TMT, retail, and utilities are addressing 2026’s CX challenges and opportunities.
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In 2026, CX in the UK, Ireland, and Europe blends AI, personalisation, and trust, balancing automation with human empathy and meeting sector-specific needs.
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