Delighting Bayern Munich fans with customer service excellence

FC Bayern Munich, one of the world’s most prestigious football clubs, strives for excellence both on and off the pitch. With a vast global fanbase, delivering exceptional customer service is essential to maintaining strong engagement. Since 2017, Capita has been responsible for the club’s multi-channel fan support, ensuring high service availability while keeping costs optimised.

To enhance the fan experience, Capita analysed existing service processes and introduced an integrated customer service model. Channels were streamlined, and a specialised team of advisors was trained to handle a wide range of fan queries with efficiency and expertise.

With direct access to Bayern Munich’s back-office systems, our first-level support team delivers swift, knowledgeable assistance, ensuring fans receive the best possible service experience.

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