ŠKODA is one of the world’s oldest car manufacturers, but its focus on innovation means it isn't afraid to be different.
Working alongside ŠKODA’s other partners - Whisbi, Volkswagen Group and Xpression Events – we sourced and recruited a team of ‘product hosts’ to provide the tour and demonstrate the features of the newly-released Kodiaq SUV and 2017 Octavia. This included a comprehensive training programme covering vehicle features and live video presentation techniques.
In parallel, we worked with both VWG IS and Whisbi to install and set up the fixed and mobile technology behind the live tours. It allows ŠKODA to broadcast a live feed of the showroom to either a single customer or multiple customers through both fixed cameras and from cameras on smartphones/tablets. All the customer needs is an internet connection.
The system also allows ŠKODA to share their screen with customers to show them how they would configure a car, or to show the form booking process to book their test drive.
Visitors can start a Live Tour with a click of button from the website, seven days a week.
It’s the first time a car manufacturer in the UK has committed to using technology in this way, creating a purpose-built showroom-studio that enhances the customer buying experience, and further develops its sales channel.
Launched in April 2017 the Live Tour was an instant success. In the first five months it led to:
- 1,245 customer conversations
- 22 test drive bookings for the ŠKODA retailer network, which represents a conversion rate of approximately 34 per cent
- 665 leads in total, including test drive requests and general enquiries.
In January 2018 the Institute of Customer Service released the latest UK Customer Satisfaction Index (UKCSI) and sector reports, with Skoda UK as the top performing organisation in the automotive sector, with a UKCSI score of 82.7.