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Cyber security is a broad term which means many different things to many different people, and can often seem to be incredibly complex, expensive, and full of pitfalls at every turn.

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Hearing that we had achieved 98% overall satisfaction was probably the first time in my professional career where I have had an emotional response.

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There can be no doubt the pandemic has altered the emotional make-up of society. Collectively, we are now much more aware of the suffering of others – and how could we not be after seeing lives turned upside down and businesses upended with no sense of rhyme or reason or equity.

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Knowing you’re delighting your customers is the holy grail for any business.

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Long tail strategy is also about corporate responsibility, the SME agenda, supply chain risk and social value.

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The second year of the pandemic has seen more people in the UK slide further into debt and organisations need to recalibrate their response through empathetic collections.

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You don’t have to be involved in collections to be aware that the last 18 months have affected the financial circumstances of a huge number of people.

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A complaint is a chance to turn an unhappy customer into a brand ambassador as well as an opportunity to improve your services…but only if handled correctly.

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For many people, being released from prison can be a daunting prospect. According to UK charity Prison Reform Trust, a significant number of those entering the prison system suffer from mental health issues and learning disabilities, with up to 62% of offenders having a reading age of 11 or lower.

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Customers may be about to become less forgiving. If complaint numbers rise, how are you going to provide a service which meets rising expectations?

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