Treating customers with empathy has been an increasingly important area of focus within the customer experience industry.

You have a problem. Someone else has been talking to your customer. The likes of Amazon, Apple, Nordstorm – and the other gods of customer service have been educating your customer in what excellent looks and feels like.

Customer loyalty is the holy grail of brand. Less than a decade ago, consumers told marketing research company IPSOS MORI that they trusted certain household brands (Heinz, John Lewis, Walmart) more than the Government.

Policing is navigating an age of complexity and continual change. To create clarity, forces are looking to partners to help them tackle their operational and organisational challenges.

It’s about using digital as a tool to police better...

As the rate of change increases, large established companies must be able to innovate at pace and scale, to keep one step ahead of start-ups and large technology companies that are moving into new sectors and markets.

There have been enormous advances in the scale and availability of data, which is essential for machine learning.

To mark National Customer Service Week, Capita’s Customer Experience Design and Delivery Director, Charlie Whitworth, underlines the importance of understanding why customers are really contacting you.

Businesses today are more inventive, creative and bold than they have ever been before. They’ve had to be. We are living in a moment where there is no ‘playing it safe’ – and where doing nothing is often the worst possible option.

We all want – and need – to be able to do more with less. But how? Increasingly, this is a vital question for our police forces.