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As we’ve seen, next-gen customers are increasingly expecting more from their energy suppliers. They want their providers to adopt lower carbon technology, use smart meter data to improve billing visibility, simplify microgeneration and integrate with other sectors, such as insurance.
Our paper considers the importance of balancing customer-company effort for retention: every interaction must be easy so customers are more likely to return.
Capita's recent vulnerability session led by our guest speakers and market analysts explores how we can better support the expanding dimensions of customer vulnerability.
Capita’s white paper explores how focusing on empathy, kindness and sincerity will equip organisations to help their most vulnerable customers.
Companies today are dealing with an increasing range of vulnerable customers and should remember that seemingly small changes can have a significant impact.
Against a backdrop of varying policy support and shifting funding commitments, the rise of empowered communities across the UK is even more notable.
It doesn’t seem too long ago that the introduction of interactive voice response (IVR) received a rocky reception with many customers citing that they preferred to speak to a ‘real human’.
There can be no doubt the pandemic has altered the emotional make-up of society. Collectively, we are now much more aware of the suffering of others – and how could we not be after seeing lives turned upside down and businesses upended with no sense of rhyme or reason or equity.
Knowing you’re delighting your customers is the holy grail for any business.
As we’ve mentioned in a previous article, 2021 saw smaller UK energy suppliers cease trading and exit the market at an unprecedented rate.