Capita has today unveiled a new visual identity as part of the company’s multi-year transformation.
For the first time in 13 years, Capita has redesigned its corporate logo. The refreshed look is designed to work more effectively in digital formats.
The new visual identity also aims to better communicate the purpose-led transformation of Capita as a consulting, digital services and software business.
Jon Lewis, Chief Executive Officer, Capita, said: "It’s important for a business to keep its brand up-to-date, to stay modern and ensure its identity and imagery complement its corporate purpose and values. Over the last 18 months, we’ve worked hard to simplify and strengthen the business, prioritising the strategic and operational elements of the company transformation. The time is now right to refresh Capita’s brand – it hasn’t been changed for 13 years."