Capita has today unveiled a new visual identity as part of the company’s multi-year transformation.

For the first time in 13 years, Capita has redesigned its corporate logo. The refreshed look is designed to work more effectively in digital formats.

The new visual identity also aims to better communicate the purpose-led transformation of Capita as a consulting, digital services and software business.

Jon Lewis, Chief Executive Officer, Capita, said: "It’s important for a business to keep its brand up-to-date, to stay modern and ensure its identity and imagery complement its corporate purpose and values. Over the last 18 months, we’ve worked hard to simplify and strengthen the business, prioritising the strategic and operational elements of the company transformation. The time is now right to refresh Capita’s brand – it hasn’t been changed for 13 years."

“I am proud of the progress we’ve made with our transformation. We seek constantly to innovate and provide new digital and technological solutions – and strive to deliver on our purpose of creating better outcomes for all our stakeholders.” Jon Lewis, Chief Executive Officer at Capita

Watch our brand in action

Discover more about Capita


About Capita

Capita is a consulting, digital services and software business. We deliver innovative solutions and simplify the links between businesses and customers, governments and citizens.

Learn more

Our values

At Capita, we are growing stronger by living our values. They define who we are, how we work and help us create better outcomes.

Learn more

Responsible business

Society is changing. We’re facing unprecedented and complex challenges, which are placing increasing demands on businesses to take action.

Learn more

Our thinking

Office workers

People and culture

Ensuring colleagues are treated fairly through our Real Living Wage commitment

TED Event in Edinburgh

Our thinking

Living in beta and sparking curiosity at the TED Summit


People and culture

Growing stronger by putting employees on the board

More of our news


Company news

Capita to pay UK employees the Real Living Wage



Capita appoints new executive officers for Customer Management and People Solutions

Share price information

Financial news

Capita plc Half-Year Results 2019


Company news

Championing small suppliers by paying them faster