It doesn’t seem too long ago that the introduction of interactive voice response (IVR) received a rocky reception with many customers citing that they preferred to speak to a ‘real human’.

We’re all now feeling the effects of ‘Covid debt’: physical, mental – and, increasingly, financial.

After facing two years of disrupted education, many teenagers must now decide what step to take next in their life…continue in education or enter the workplace? At the end of last year

Cyber security is a broad term which means many different things to many different people, and can often seem to be incredibly complex, expensive, and full of pitfalls at every turn.

The UK telecoms market remains one of the largest in Europe.

It should come as no surprise to anyone in the telecommunication industry that customer service is crucial for increasing engagement.

There can be no doubt the pandemic has altered the emotional make-up of society. Collectively, we are now much more aware of the suffering of others – and how could we not be after seeing lives turned upside down and businesses upended with no sense of rhyme or reason or equity.

Knowing you’re delighting your customers is the holy grail for any business.

Long tail strategy is also about corporate responsibility, the SME agenda, supply chain risk and social value.

Telecoms organisations face a highly challenging business environment as digitisation continues to fuel the relentless disruption of established business models and practices, to enable increasing competition from new, more agile, entrants and forces constant regulatory changes as the market grapples with the societal shift to living and conducting business online.