Long tail strategy is also about corporate responsibility, the SME agenda, supply chain risk and social value.

At a recent roundtable in partnership with Wired, Doug Brown, Head of Data, Cyber and AI Guild and Chief Data Scientist of Capita Consulting, was joined by Lisa Talia Moretti, a digital sociologist at the Ministry of Justice; Reid Darby, innovation lead at Golden Valley Development in Cheltenham; Carly Kind, Director at the Ada Lovelace Institute and Tavi Kotka, an engineer/entrepreneur and former Chief Information Officer for the Estonian government to discuss data, identity and the digital citizen.

Retail technology is perhaps one of the fastest growing industries coming out of the pandemic, with digitisation being one of the key aspects of this transformation.

As corporate customers are presented with more choice, telecommunication providers (telcos) need to look for opportunities to present themselves as strategic partners for business critical solutions, beyond the standard offering of connectivity.

How does customer experience need to change, to acquire and retain new customers and ensure a profitable road to recovery?

In a world of non-stop innovation, where it feels like there are apps to serve every purpose and new technologies are emerging onto the market at breakneck speeds, perhaps it’s time to take a step back and ask ourselves: how can we be sure that the technology we’re making is truly benefiting society and, just as importantly, can be accessed by everybody?

Advanced predictive analytics have been successfully integrated across a wide range of sectors in recent years, particularly those with an academic focus such as science, technology, medicine and engineering.

You have a problem. Someone else has been talking to your customer. The likes of Amazon, Apple, Nordstorm – and the other gods of customer service have been educating your customer in what excellent looks and feels like.

Customer loyalty is the holy grail of brand. Less than a decade ago, consumers told marketing research company IPSOS MORI that they trusted certain household brands (Heinz, John Lewis, Walmart) more than the Government.

Policing is navigating an age of complexity and continual change. To create clarity, forces are looking to partners to help them tackle their operational and organisational challenges.