Our paper considers the importance of balancing customer-company effort for retention: every interaction must be easy so customers are more likely to return.

The future of the travel and leisure sector is undoubtedly set to be affected by rising costs, ongoing disruption and growing concerns about its environmental impact - all at a time when consumer demand and expectations are increasing.

Our report looks at customer experience in travel and leisure and concludes businesses need to focus on customer centricity to recover and move into a prosperous future.